IAEME Publication
+7
0976-643X
Monthly
21.55
0976-6421
2010
9884798314
YES
India
English
YES
Google Scholar
editor@iaeme.com
International Journal of Marketing and Human Resource Management (IJMHRM) is an international peer-reviewed journal. We disseminate on Marketing and HRM information to researchers and practitioners. IJMHRM is a refereed journal on Marketing, Advertising, Sales Management and Human Resource Management. Its objective is to disseminate knowledge which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers. Journal follows the Open Peer Refereeing Process for reviewing the research papers. Being a continuous medium of marketing education, it enjoys the readership of academicians, students and marketing managers from top B-schools, universities and colleges in India and abroad. Covering the broad spectrum of human resource management, this journal provides practicing managers and academics with the latest concepts, tools, and information for effective problem solving and decision making in this field. Broad in scope, it explores issues of societal, organizational, and individual relevance. Journal articles discuss new theories, new techniques, case studies, models, and research trends of particular significance to practicing managers. Journal is an applied, peer-reviewed journal which aims to communicate the development and practice of the field of human resource and marketing management. . The journal publishes the results of research, theoretical and conceptual developments, and examples of current practice.
In common buying frameworks of interest for consumer behavior, top-down and bottom-up attentional mechanisms interact, with the prevailing one changing frequently. The current study investig...
Whether increased attention leads to better perception is a debate that has been going on for decades. The presented experiment investigated this relationship in situations of interest to Co...
This study glimpses on the workplace stress and fulfillment of traffic police officers in Hyderabad, Telangana, specifically how numerous work-related aspects affect their mental health and ...
Mental health problems among the workforce have increased, especially after COVID-19. Medical rehabilitation centres are facing a shortage of trained staff. With the growing workload and the...
In a world of constant expansion and rapid changes, data is the most powerful instrument for organizations to thrive. Vast amounts of data although represent a challenge itself when lacks a ...
Women undergo hormone imbalances and other physical and psychological changes throughout menopause and the years leading up to it. Hot flashes, nocturnal sweats, mood changes, and sleep issu...
The proportion of non-regular workers in the labor market is increasing. Consequently, there is growing social interest in the challenges and discriminatory practices faced by non-regular wo...
Purpose - Satisfaction of Customers makes a business sustainable and more profitable in the competitive corporate world. Customer satisfaction enhances when the business provides quality pro...
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