AN EVALUATION OF THE FACTORS THAT DRIVE FOREIGN STUDENTS TOWARDS PURSUING HIGHER EDUCATION IN MALAYSIA 2020

Abstract

The objectives of this study were to explore factors that Drive Foreign students on their decision making process on selecting Malaysia as their preferred institution to identify the international students’ satisfaction factors towards the international programs in Malaysia universities to identify and compare satisfaction factors between public and private universities to propose the improvement on increasing satisfaction of the international students who are studying in the international program at Malaysia universities, and to attract more potential international students in the future. This study is quantitative research using satisfaction questionnaire data was collected from 155 foreign students studying in international programs in Malaysia universities. The choice of study destinations had shown some trend where preferences are towards the developed countries, such as Malaysia. Higher education industry is growing strong and has high competition level. In order to attract more prospect foreign students to select Malaysia. Therefore, it is critical to identify factors that drive foreign students’ satisfaction toward international program in Malaysia higher education