Ketan Tongare

Scholar9 ID | S9-042025-3012170

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📚 Publications (1)

SHIFT IN BRAND POSITIONING STRATEGY DURING PANDEMIC IN INDIA

Journal: International Journal of Marketing and Human Resource Management • June 2021

The paper examines for changes that occurred in consumer behavior during COVID 19 pandemic, brands must anticipate consumer behavior during this worldwide crisis to maintain a competitive edge. Brands...

Brands Positioning Perception Strategy

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