PREDICTIVE ANALYTICS THE KEY TO TALENT MANAGEMENT IN POST PANDEMIC CRISIS

Abstract

The world was hit with the biggest crisis as Covid-19 in the year 2019-20 that made sufferings at all the causes. The most affected were the businesses at all the places and the people associated with it. All the organizations faced the global problem of their 'people’ whether they are lost lives to the pandemic or have become less available because of the lockdown or the quarantine. It became difficult for the organizations to manage people in this crisis as mostly preferred to work from home and this made organizations to choose options like salary cut offs, frozen hiring, held up performance assessment. These strategies were resulted into falling productivity and reluctant talent pool in an organization which can be dangerous for development and growth. To match up the gap caused many organizations are adopting technical HR analytics to meet up the requirements of HR Department for proper functionality of the organizations. For these predictive analytics can be adopted as it is the most evolutionary strategy that is proven to predict the future on the virtue of historical data. This study will bring out how by adopting predictive analytics an organization can ruled up all the adversities caused by pandemic. In this descriptive analysis of the secondary data obtained from the companies like HP, Best Buy, Cornerstone, Google, Facebook, and Neilsen who have adopted Predictive Analytics as their talent management tool. The findings of these case studies have explained thoroughly how predictive analytics can be a boon to develop HR policies related to managing their talent effectively to cover up the gaps created by pandemic.