Ankit Bansal

Scholar9 ID | S9-042025-3012165

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📚 Publications (1)

MEASURING CAMPAIGN EFFECTIVENESS: A PRE AND POST ANALYSIS STUDY OF TEST AND CONTROL GROUPS

Journal: International Journal of Marketing and Human Resource Management • January 2022

Assessing the success of marketing efforts is vital, for improving tactics and achieving results. This research delves into utilizing pre/post analysis with test and control groups as a technique for...

Campaign effectiveness Pre-and-post analysis Test-and-control groups Marketing roi Data science Business analytics Analyzing campaign Success of a campaign

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Ankit Bansal

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