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About
Dr. Ibitola Asaolu is a public health expert whose career has been deeply rooted in advancing maternal and child health, preventing violence, empowering women, and reducing the burden of HIV/AIDS. Currently serving as the Senior Manager of Health Economics & Outcomes Research at Philips, Dr. Asaolu leads U.S.-based real-world evidence strategies to support product development and FDA designations. She is a key player in generating health economic evidence and utilizing databases such as Medicare, Optum, and Premier to identify underserved populations and guide market strategies.
Her academic credentials include a Doctor of Public Health (DrPH) in Maternal and Child Health from the University of Arizona and a Master of Public Health (MPH) in Epidemiology, with graduate certificates in Global Health and Maternal and Child Health, from the University of Kentucky. She earned her undergraduate degree in Biochemistry and Molecular Biology from the University of California, Davis.
Dr. Asaolu’s professional journey is defined by a combination of research, policy, and implementation. As an Epidemiologist II with the Tennessee Department of Health, she led a multidisciplinary team to monitor and prevent injuries and deaths among women and children, impacting over 6.9 million people. Her work included innovative methods to track maternal deaths and evaluate public health programs using real-world data.
She has extensive experience in academia, serving as an adjunct faculty member at the University of Arizona, where she instructed over 300 students in public health and global health. As a doctoral researcher, she designed and analyzed 15 peer-reviewed studies, developed the first psychometric tool for women’s empowerment in Africa, and contributed to impactful systematic reviews—some of which informed President Biden’s marijuana pardon efforts. Her international work includes leading qualitative research in Nigeria to understand contraceptive use barriers and promoting family planning and HIV prevention among at-risk groups.
Dr. Asaolu’s interdisciplinary research integrates epidemiology, qualitative methods, and real-world data to drive public health outcomes. Her work addresses root causes of health disparities and translates evidence into scalable solutions. She has built partnerships across academic institutions, governments, and international agencies to shape policies that improve reproductive health, reduce violence, and strengthen health systems.
Skills & Expertise
Epidemiology
Data Analysis
Program Evaluation
Public Speaking
Research Design
Grant Writing
Project Management
Survey Design
Teaching
Leadership
Data Visualization
Health Economics
Policy Analysis
Report Writing
SPSS
SAS
Qualitative Research
Statistical Modeling
Real World Evidence
Team Management
Research Interests
Violence Prevention
Community Health
Maternal and Child Health
Family Planning
HIV/AIDS
Suicide Prevention
Health Policy
Social Determinants of Health
Adolescent Health
Reproductive Health
Public Health Education
Gender-Based Violence
Global Health
Health Equity
Implementation Science
violence prevention
women’s empowerment
maternal and child health
Women’s Empowerment
HIV/AIDS Prevention
Real World Data
Injury Surveillance
Contraceptive Use Barriers
Economic Evaluation
Connect With Me
Experience
Senior Manager
- As a leader in economic evidence generation and epidemiology database studies, I leverage U.S. healthcare data sources such as Medicare, Optum, and Premier. I implement innovative Real World Evidence (RWE) strategies to support product development and market launches in the U.S. My work includes providing comprehensive scientific evidence for NTAP and Breakthrough Device designation applications with the FDA. Additionally, I synthesize scientific data to define market sizes, identify underserved populations, and determine target demographics for Philips' products and services.
Epidemiologist II
- Led a team of epidemiologists to track and prevent injuries and deaths among 2.5 million Tennessee’s infants, children, and women. Partnered across disciplines to create novel methods of monitoring maternal deaths, implement and evaluate programs, and use real world data to measure health outcomes in 6.9 million Tennesseans.
Adjunct Faculty Member
- Adjunct Faculty Member Jul 2018 - Oct 2021 Prepared course materials, graded, and provided feedback for 300 graduate-level and undergraduate students enrolled in Public Health Research & Evaluation and Global Health courses respectively.Prepared course materials, graded, and provided feedback for 300 graduate-level and undergraduate students enrolled in Public Health Research & Evaluation and Global Health courses respectively. Doctoral Researcher Aug 2014 - Dec 2018 · Mel and Enid Zuckerman College of Public HealthMel and Enid Zuckerman College of Public Health Led the design and analysis of 15 peer-reviewed studies on adolescent and reproductive health outcomes. Created the first psychometric tool measuring women’s empowerment in Africa, prepared systematic review studies informed President Biden’s pardon of Marijuana offenses, and presented study findings at conferences and in academic journals.Led the design and analysis of 15 peer-reviewed studies on adolescent and reproductive health outcomes. Created the first psychometric tool measuring women’s empowerment in Africa, prepared systematic review studies informed President Biden’s pardon of Marijuana offenses, and presented study findings at conferences and in academic journals. Visiting Doctoral Scholar Aug 2017 - Sep 2017 University of Calabar, Calabar, Nigeria.University of Calabar, Calabar, Nigeria. Led an international partnership between the University of Arizona and University of Calabar to implement a qualitative research study on barriers to contraceptive use. Conducted focus group discussions and semi-structured interviews among university students, postpartum women, pharmacists, and nurses. Transcribed and analyzed qualitative data and developed a peer-reviewed manuscript from study findings.
Public Health Analyst
- Public Health Analyst Jun 2013 - Jul 2014 Provided epidemiological and data analytics support to nurses, resident physicians, and other researchers to implement group prenatal care program and improve scholarship on women’s fertility and other reproductive outcomes. Created online surveys and developed SAS programs to format survey data from about 7,000 college students.Provided epidemiological and data analytics support to nurses, resident physicians, and other researchers to implement group prenatal care program and improve scholarship on women’s fertility and other reproductive outcomes. Created online surveys and developed SAS programs to format survey data from about 7,000 college students.…see more Graduate Researcher Sep 2011 - May 2013 Worked on an experimental study to assess the effectiveness of the GreenDot Violence intervention program among Kentucky High School students. Supervised the collection and management of the GreenDot Violence intervention program among over 14,000 high school students.Worked on an experimental study to assess the effectiveness of the GreenDot Violence intervention program among Kentucky High School students. Supervised the collection and management of the GreenDot Violence intervention program among over 14,000 high school students.…see more Global Heath Intern Jun 2012 - Aug 2012 ASSOCIATION FOR REPRODUCTIVE AND FAMILY HEALTH, Ibadan, NigeriaASSOCIATION FOR REPRODUCTIVE AND FAMILY HEALTH, Ibadan, Nigeria Facilitated discussions on life skills and HIV prevention methods among high school students, helped with HIV-testing and counseling among at risk population-including female sex workers. Used culturally appropriate methods to sensitize local households on the importance of family planning.
Education
University of Arizona (UA)
University of Kentucky (UK)
University of California Davis
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