IJOMA
International Journal of Marketing and human Resource Management (IJMHRM) ()
Journal Descriptions
International Journal of Marketing and human Resource Management (IJMHRM) () is :-
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International, Peer-Reviewed, Open Access, Refereed, , Online Journal
- UGC Approved, ISSN Approved: P-ISSN E-ISSN: 0976-643X,
- Does Not Provide Crossref DOI
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Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE
Indexing
Publications of
In this report, a study and analysis of the importance of Sensory Marketing elements and its impact on consumer buying behaviour is conducted. This study focused on sensory marketing that ap...
In today's world, ethical leadership has become very important for building trust with customers and making employees happy, both of which are key for effective and lasting marketing. This r...
This study explores the impact of digital wallets on consumer spending behavior, focusing on usage frequency, transaction types, spending patterns, impulse buying tendencies, and user satisf...
Employee retention remains a critical challenge for IT organizations, as employees are the backbone of any company. While attracting skilled professionals is relatively easy in the IT sector...
The rapid shift towards electric vehicles (EVs) reflects a global commitment to sustainable and eco-friendly transportation solutions. This study investigates customer perception, satisfacti...
Using new technologies (automation, digital platforms, and advanced data analytics) has changed the way public institutions deliver their public services to citizens. There is no doubt that ...