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International Journal of Marketing and human Resource Management (IJMHRM) ()

e-ISSN :

0976-643X

Journal Descriptions


International Journal of Marketing and human Resource Management (IJMHRM) () is :

International, Peer-Reviewed, Open Access, Refereed, , Online Journal

UGC Approved, ISSN Approved: P-ISSN , E-ISSN - 0976-643X, Established in , Impact Factor

Not Provide Crossref DOI

Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE

Indexing

Publications of

  • dott image May, 2025

NEW TECHNOLOGIES IN PUBLIC SERVICES – THREATS OR ADVANTAGES?

Using new technologies (automation, digital platforms, and advanced data analytics) has changed the way public institutions deliver their public services to citizens. There is no doubt that ...

  • dott image April, 2025

ELECTRIC VEHICLES IN INDIA: BRIDGING THE GAP BETWEEN EXPECTATIONS AND EXPERIENCE

The rapid shift towards electric vehicles (EVs) reflects a global commitment to sustainable and eco-friendly transportation solutions. This study investigates customer perception, satisfacti...

  • dott image June, 2021

A STUDY ON EMPLOYEE RETENTION STRATEGIES IN THE IT SECTOR WITH REFERENCE TO TCS, INFOSYS, AND WIPRO

Employee retention remains a critical challenge for IT organizations, as employees are the backbone of any company. While attracting skilled professionals is relatively easy in the IT sector...

  • dott image April, 2025

IMPACT OF DIGITAL WALLETS ON CONSUMER SPENDING BEHAVIOUR

This study explores the impact of digital wallets on consumer spending behavior, focusing on usage frequency, transaction types, spending patterns, impulse buying tendencies, and user satisf...

  • dott image July, 2025

CONSUMER TRUST AND EMPLOYEE SATISFACTION: THE ROLE OF ETHICAL LEADERSHIP IN MARKETING STRATEGIES

In today's world, ethical leadership has become very important for building trust with customers and making employees happy, both of which are key for effective and lasting marketing. This r...

  • dott image August, 2025

THE IMPORTANCE OF SENSORY MARKETING ELEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR

In this report, a study and analysis of the importance of Sensory Marketing elements and its impact on consumer buying behaviour is conducted. This study focused on sensory marketing that ap...

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