PH

P. Harinatha

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S9-072025-1616664
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📚 Publications (1)

Journal: International Journal of Marketing and human Resource Management (IJMHRM) • April 2025
This study explores the impact of digital wallets on consumer spending behavior, focusing on usage frequency, transaction types, spending patterns, impulse buying tendencies, and user satisfaction. Wi...
Digital wallets Consumer spending behaviour Impulse buying User satisfaction Financial awareness.
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