AS

Anupama Sundar

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S9-082025-0216954
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📚 Publications (1)

Journal: International Journal of Marketing and human Resource Management (IJMHRM) • August 2025
In this report, a study and analysis of the importance of Sensory Marketing elements and its impact on consumer buying behaviour is conducted. This study focused on sensory marketing that appeals to t...
Consumer behaviour of multisensory experience Senses; sensory marketing; perception Buying behaviour Coffee teste Smell Touch Behavioural intention.
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