ELECTRIC VEHICLES IN INDIA: BRIDGING THE GAP BETWEEN EXPECTATIONS AND EXPERIENCE

Abstract

The rapid shift towards electric vehicles (EVs) reflects a global commitment to sustainable and eco-friendly transportation solutions. This study investigates customer perception, satisfaction, and the key challenges associated with owning and maintaining EVs, with a specific focus on users in Kerala, India. Drawing from both primary data and a comprehensive literature review, the research explores critical factors influencing consumer attitudes, including battery performance, charging infrastructure, vehicle affordability, and technological features. Findings indicate that while most users perceive EVs as environmentally beneficial and appreciate features such as battery range and vehicle performance, major concerns persist regarding long charging times, limited infrastructure, and driving range limitations. High upfront costs and maintenance uncertainties further affect buyer confidence. The study highlights the need for improved charging infrastructure, faster battery technology, and greater public awareness to enhance user satisfaction. By identifying gaps in user experience and technology adoption, the research provides actionable insights for manufacturers, policymakers, and stakeholders aiming to promote broader EV acceptance and optimize the ownership experience in the Indian context.