Sumit Shekhar Reviewer
Approved
Relevance and Originality
The manuscript addresses a highly relevant topic at the intersection of CRM systems, data governance, and digital ethics. The discussion aligns well with current concerns regarding responsible data management and regulatory compliance. While the paper provides a broad synthesis of existing knowledge, the level of original scholarly contribution could be strengthened by introducing a clearer conceptual framework or proposing new insights beyond the literature reviewed.
Methodology
The manuscript follows a literature based approach and presents information in a logical sequence. However, the methodology used for selecting, evaluating, and synthesizing the cited sources is not sufficiently described. A more transparent explanation of the review process would improve reproducibility and strengthen the academic rigor of the study.
Validity and Reliability
The paper draws upon numerous recent references and quantitative findings, which support the overall discussion. Nevertheless, many reported numerical improvements originate from industry publications, and their methodological background is not always discussed. A more balanced assessment of potential limitations and the reliability of these sources would improve the credibility of the conclusions.
Clarity and Structure
The manuscript is well organized, with smooth transitions between major themes. Tables effectively summarize important information and improve readability. Minor language refinement and occasional reduction of repetitive statistical reporting would further enhance the overall presentation.
Results and Analysis
The discussion successfully integrates ethical principles with practical CRM implementation. Greater comparison between differing viewpoints in existing literature and a deeper critical interpretation of reported findings would further strengthen the analytical depth and practical value of the manuscript.
Sumit Shekhar Reviewer