TO STUDY BUYING BEHAVIOUR OF FLIPKART ONLINE SHOPPING SITE CUSTOMERS
Abstract
This research study explores the buying behaviour of customers who shop online from Flipkart, with a focus on understanding the reasons behind their preference for Flipkart over other online platforms and offline shopping. The study aims to identify the key factors influencing customers' buying decisions, such as product variety, delivery speed, and competitive pricing. By analyzing customer behaviour, this research provides insights into the online shopping trends and preferences of Flipkart customers.
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