Inderscience Enterprises Limited
1741-8798
Quarterly
1.7
1741-878X
2005
41229295600
Switzerland
English
YES
peter.bican@outlook.com
IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
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