AB
Aditi Batheja
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About
I am an ex-corporate professional dived passionately into academia. I am focused on industry-ready teaching pedagogy in classrooms. I aspire to base my research directed at time, money & happiness for consumers and businesses.
Skills & Expertise
Marketing Automation
Sales Funnel
E-Banking
Mobile Content Viewing Patterns
Green Marketing
Mobile Technology
Social Media
Marketing Strategy
Research Interests
Teaching
Research
Mentoring
Industry-Ready Pedagogy
Marketing Strategy
Strategic Management
Global Strategic Management
Consumer Behavior
Integrated Marketing Communications
Sales & Distribution Management
Case Studies
Role-Plays
Presentations
Placement Coordination
Group Discussion
Interview Processes
Dissertation Guidance
Event Organization
Social Media Promotions
Content Creation
Design
Venue Branding
Employability Skills
Skillset Building
Workshop Design
Convocation
Valedictory Ceremonies
Marketing Seminars
Teaching Methodologies
Industry Interaction
Alumni Interaction
Research Paper Writing
Paper Presentation
Case Writing
FDP Participation
Digital Marketing
Marketing Automation
Sales Funnel
Connect With Me
Experience
Assistant Professor (Ad-Hoc)
- Currently teaching three subjects Global Strategic Management, Strategic Management and Marketing Management to graduate students of MBA and M.Com. Guiding students to understand the dynamic principles of Marketing by creating an engaging environment through case studies, role-plays and presentations. Exceptional feedback from students given anonymously. Serving as placement coordinator in-charge of Placement Advisory Committee for MBA. Mentoring the graduates for group discussion & interview processes. Maintaining an active placement Serving as assistant coordinator of MBA. Responsible for smooth conduct of all semester activities like dissertations, orientation and convocation. Organised business management events such as annual business convention Erudition 2017, seminar on GST. Organised 6th Annual International Commerce Conference for Delhi School of Economics as a Faculty Co-coordinator. Responsible for all marketing related activities social media promotions, content creation, design and venue branding Mentoring MBA students for their major projects & dissertations.
Guest Faculty
- Principles of Management
Guest Faculty
- Global Strategic Management
Assistant Professor (Full-Time Permanent Faculty)
- Taught marketing subjects - Sales & Distribution Management, Consumer Behavior, Integrated Marketing Communications to BBA General, BBA - Marketing & Sales, BBA+MBA Batch of 2013, 2014 and 2015 with excellent feedback taken anonymously every semester by the University Mentored BBA students for the Summer Internship, Summer Projects and final year Dissertations and providing constant reviews and feedback to students. Inducted as chairperson of the interview panel for admissions of forthcoming undergraduate courses of BBA Coordinated guest lectures, industry & alumni interactions, designing & conducting workshops for students in areas such as developing employability and skillset building, Part of core team responsible for organizing convocation, valedictory ceremonies and workshops. and marketing seminars to upgrade faculties on the latest trends and teaching methodologies organized by Amity University in collaboration with other universities.
Education
Department of Commerce, Delhi School of Economics, Delhi University
IBS Hyderabad
Sri Venkateswara College, Delhi University
Conferences & Seminars (4)
Digital Economy and challenges
DISRUPTIONS IN BUSINESS - EMBRACING THE AGE OF DIGITALIZATION
Awards & Achievements (2)
🏆 SIP (Stipend Internship Programme) Excellence Award
Description
🏆 Best Paper award
Description
Professional Memberships (2)
Indian Women Network (IWN)
Delhi University Research Association (DURA)
Publications (8)
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