International Journals of Multidisciplinary Research Academy (IJMRA)
2249-1058
Monthly
2011
14698440367
United States
English
YES
Google Scholar
editorijmie@gmail.com
International Journals of Marketing and Technology(IJMT) is a refereed research journal which aims to promote the links between management and IT. The journal focuses on issues related to the development and implementation of new methodologies and technologies, which improve the operational objectives of an organization. These include, among others, product development, human resources management, project management, logistics, production management, e-commerce, quality management, financial planning, risk management, decision support systems, General Management, Banking, Insurance, Economics, IT, Computer Science, Cyber Security and emerging trends in allied subjects. Thus, the journal provides a forum for researchers and practitioners for the publication of innovative scholarly research, which contributes to the adoption of a new holistic managerial approach that ensures a technologically, economically, socially and ecologically acceptable deployment of new technologies in business practice.
Customer is considered to be a king of market. The aim of marketing is to know and understand the customer so well that the product and service fits him and sell itself. The present business...
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