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Paper Title
Effect of Brand Image & Self Image Congruency on Brand Preference & Customer Satisfaction
Authors
RESHMA FARHAT
Journal
International Journals of Marketing and Technology
Publication Info
Volume: 2 | Issue: 3
Published On
February, 2026
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https://scholar9.com/publication-detail/effect-of-brand-image-self-image-congruency-on-b-21621
Abstract
RESHMA FARHAT "Effect of Brand Image & Self Image Congruency on Brand Preference & Customer Satisfaction". International Journals of Marketing and Technology, vol: 2, No. 3 Feb. 2026, https://scholar9.com/publication-detail/effect-of-brand-image-self-image-congruency-on-b-21621
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