An in-depth study on customer satisfaction of DTH services users in Mehsana district

Abstract

Customer is considered to be a king of market. The aim of marketing is to know and understand the customer so well that the product and service fits him and sell itself. The present business environment is very competitive. It is undergoing drastic change. There is uncertainty and risks everywhere. Over and above due to liberalization and globalization cut-throat competition is being faced in every sector of economy in India and abroad. To understand the business environment and carry out the business effectively and efficiently it has become inevitable to satisfy customer and to measure their satisfaction level so that certain hidden psychological traits of customers can be known. In this research paper, sincere efforts have been put to study and analyze the satisfaction towards DTH Services from different dimensions like Quality, Price, Staff Behavior, and distribution and promotion policy of this organization. Care has been taken to apply different kinds of statistical tools (research techniques) to enhance the vitality of this research paper.