Abstract
he study examined the media relations strategies of Metro Network Online Limited, Port Harcourt. The study was anchored on Systems Theory, Framing Theory and Resources Dependency Theory. Survey design was adopted for the study using 12-item questionnaire administered on a total sample of 100 respondents purposively selected from Metro Network Online, Port Harcourt, while 3 senior management staffs were intervirwed. Data obtained were analyzed and presented using frequency tables and simple percentage. It was found that the media relations strategies employed by Metro Network Online Limited, Port Harcourt includes analysis of strength and weakness, consultation with stakeholders, audience analysis, media mapping, development of clear and simple message. The study also showed that, media relations strategies adapted by Metro Network Online Limited, PortHarcourt was favorable on its overall performance.The organization build-up a good corporate reputation, promote goodwill between the organization and it`s stakeholders. The study concluded that, media relations strategies have been effective in building corporate reputation, goodwill and it helped to enhanced their operational performance and saw a very cordial relationship between the media and the organization. It recommended the introduction of an effective monitoring system that can closely look into the activities of the Media relations department at Metro Network Online, Port Harcourt for easy evaluation of it`s activities and recommended for further improvement and expansion. And at the end,and different critical areas related to this study were surgeestted for futher interogation and study .
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