HUMAN RESOURCE’S INITIATIVE TO FOCUS ON CORPORATE SOCIAL RESPONSIBILITY

Abstract

Human Resource (HR) professionals have helped their careers by doing work that impacts the bottom line and focusing their efforts on Corporate Social Responsibility (CSR). HR professionals that are leaders of CSR activities place themselves in spotlight for top management to see. To ensure that CSR is the one of the most important part or tool for the organization’s long term business goal & strategy in today’s competition market. HR‘s contribution to CSR can lead to the betterment of humanity, starting from its internal stakeholders and extending into the community, while at the same time benefiting the organization via cost saving, increased productivity, and an improved corporate brand. The gap by looking at HR contributions to CSR and providing a framework on the HR role in planning, implementing, monitoring and institutionalizing CSR. To forecast on the organization’s next five to ten years goal & strategy to sustain & gain more profit in today’s market. The credibility of CSR is dependent on delivery, not rhetoric HR people have relevant knowledge & skills in relation to organizational learning & cultural change. Employees are key stakeholders in any organization. Secondary Research Methods Like through papers, journals search books the research topic written down. Main conclusion comes out that HR need to focus more on to take initiative in Corporate Social Responsibility for the organization’s ethics & also for the brand values in the global market.