Go Back Research Article July, 2023

From Data to Value: AI-Powered Business Information Systems for Competitive Advantage

Author Mayar Angie

Abstract

The evolution of Artificial Intelligence (AI) has revolutionized Business Information Systems (BIS), transforming traditional decision-making into data-driven, intelligent operations. This paper explores how AI-augmented BIS provide strategic advantages by enhancing operational efficiency, predictive analytics, customer personalization, and market responsiveness. We conduct a focused literature review on studies, evaluate current technological architectures, propose a framework for AI integration, and discuss limitations and implementation challenges. The findings emphasize that organizations leveraging AI within BIS can realize measurable improvements in competitive positioning and innovation

Keywords

artificial intelligence business information systems competitive advantage data analytics machine learning strategic management
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Details
Volume 4
Issue 2
Pages 6–11
ISSN X11XX-XXYx