ENVIRONMENTAL SUSTAINABILITY IN INDIAN HOTEL INDUSTRY: AN ENVIRONMENTAL BUSINESS MODEL PERSPECTIVE

Abstract

This study conceptualises the application of Environment Business Models (EBMs) in Indian hotel industry by focussing on environmental aspects integrated into business model components i.e. value propositions, value creation and value capture. It analyses the application of this framework on 58 hotel companies by analysing their annual reports, sustainability reports and websites. The findings illustrate that Environmental Business Models are not properly developed and there has been uneven progress in their components. In Indian context, most of the hotel companies are not paying adequate attention to value proposition and value capture components and managers are more inclined towards the value creation component in comparison to the other two components which may be due to the over emphasis on creating a positive image for the stakeholders.