An Alliance between Brand Awareness & Purchase Decisions for Facial Cream Brands Among Women Professionals A Path Analysis Approach

G Madhumita "An Alliance between Brand Awareness & Purchase Decisions for Facial Cream Brands Among Women Professionals A Path Analysis Approach". Managerial Marketing ejournal- SSRN (Elsevier), vol: 9, No. 16 May. 2017, https://scholar9.com/publication-detail/an-alliance-between-brand-awareness-purchase-dec-9725