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About

My objective is to impart knowledge and create an intellectual stimulating classroom environment conducive to learning. Develop the skills of students and motivate them to reach their goals.

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Skills

Experience

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Associate Professor in MBA Department

Vels Institute of Science, Technology and Advanced Science (VISTAS)

Jul-2010 to Present
Lecturer

Institute For Technology and Management

Mar-2008 to Jun-2010
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Lecturer

Jeppiaar Engineering College, Chennai

May-2004 to Dec-2007

Education

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Vels Institute of Science, Technology and Advanced Science VISTAS

Ph.D in Management (Marketing)

Passout Year: 2017
Annamalai University

PGPMIR in Post Graduate Diploma in Personnel Management & Industrial Relations

Passout Year: 2012
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Madurai Kamraj University(Department of French)& AITF

PGDPRM in Post Graduate Diploma in Retail Management

Passout Year: 2010
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Anna University - Jeppiaar Engineering College, Chennai

MBA in (HR & Marketing)

Passout Year: 2004
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University of Madras Dr.M.G.R Janaki College Chennai

B.Sc. in (Computer Science)

Passout Year: 2002

Publication

Does Online Food Distribution through APPS is making Indian Resturants to think different?

Journal : International Journal of Management Technology & Engineering (IJMTE)

Green Management in Higher Education

Journal : International Journal of Research in Engineering, IT and Social Sciences

Assessment and Forthcoming Views on Video Based Learning: A Theoretical Perspective

Journal : International Journal of Research in Engineering, IT and Social Sciences

Resilience of Social Media Sites Affecting Students Academic Performance

Journal : International Journal of Management Technology & Engineering (IJMTE)

Prognostic Analysis of Purchase Experience of Women Professional towards Facial Cream Brands

Journal : Journal of Advanced Research in Dynamical & Control system

Role in Research Journals

Projects

Jan-1970 to Sep-2018

Role of Brands in Purchase of Over the Counter Medicines (OTC) Among New Age Indian Women

Jan-1970 to Sep-2018

Impact and Awareness of Social Media on Students Academic Performance

Conference/Seminar/STTP/FDP/Symposium/Workshop

Faculty Development Programme on How to write & Publish a Research article in Scopus Indexed Journal,

Hosted By:

Internal Quality Assurance Cell (IQAC), Dhanraj Baid Jain College ,

India

One day National conference on Technology Enabled Teaching & Learning in Higher Education,

Hosted By:

Vels Institute of Science, Technology & Advanced Studies (VISTAS) ,

India

37th Edition of BRIDGE 2019 ( The largest Industry Institute Interaction Event of Asia)

Hosted By:

Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal ,

India

2 day National conference on Contemporary Management practices in digital India

Hosted By:

Vels Institute of Science, Technology & Advanced Studies (VISTAS) ,

India
Workshop
  • dott image Jan 1970

Prevention and Response to Sexual and Gender based Violence

Hosted By:

The Association of Commonwealth Universities (LONDON), VELS University ,

India
FDP
  • dott image Jan 1970

Pedagogy & Research Methodology

Hosted By:

Vels University, Chennai ,

India

International Conference on Innovation and Sustainability in Business and Management ICISBM

Hosted By:

Vels University, Chennai ,

India

Viability of using Factor Analysis to investigate the impact on purchase experience with facial creams among women professionals

Hosted By:

,

India

Imperative variables, discriminating the influence of dermatologist towards the usage of facial cream brands

Hosted By:

,

India

Validating the constructs of Purchase behavior based on Brand Awareness and Stimuli : A structural Equation Modeling

Hosted By:

,

India

International Conference on Advanced Trends in Engineering, Science and Humanities

Hosted By:

Priyadarshini J. L. College of Engineering, Nagpur, India ,

India
FDP Program
  • dott image Jan 1970

Stress Management

Hosted By:

Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal ,

India

Structural Equation Modelling

Hosted By:

VIT University, Vellore ,

India
FDP Program
  • dott image Jan 1970

Business Strategy Simulation

Hosted By:

Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal ,

India
FDP Program
  • dott image Sep 2015

Case Analysis

Hosted By:

Guru Nanak Institute of Management & Technology (GNIMT) ,

India
FDP
  • dott image Jan 1970

Research Methodology

Hosted By:

Vels University, Chennai ,

India
Workshop
  • dott image Jan 1970

Research Article Writing and Patents

Hosted By:

Department of Information Science, CSIR- CLRI ,

India
Workshop
  • dott image Jan 1970

Effective After Sales Service for Competitive Advantage

Hosted By:

School of Management Studies , Vels University ,

India
Workshop
  • dott image Dec 2013

The Companies Act 2013 & Emerging Capital Markets

Hosted By:

The Institute of Company Secretaries of India Southern India Regional Council and Saveetha University ,

India

Role of SPSS in Academic Research

Hosted By:

,

India

Hosted By:

ITM Business School ,

India
National Seminar
  • dott image Mar 2012

Strategies For Sustaining Economic Growth and Balancing Inflation

Hosted By:

,

India

Equities, Derivatives & Currency Derivatives

Hosted By:

National Stock Exchange of India Ltd ,

India
Workshop
  • dott image Mar 2008

Student Counselling

Hosted By:

NITTTR Chandigarh (National Institute Of Technical Teachers Training and Research Institute, Chandigarh) ,

India
Workshop
  • dott image Jan 1970

Accreditation

Hosted By:

Jeppiaar Engineering college in association with National Institute of Technical Teachers Training & Research ,

India

Certificates

Membership

Invited Position

Honours & Awards

Doctoral and Master Thesis Guided

Patent

Scholar9 Profile ID

S9-082024-0903423

Publication
Publication

(22)

Citations
Citations

(0)

Network
Network

(1)

Conferences
Conferences/Seminar

(25)

Academic Identity

Following

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