GM

G Madhumita

Associate Professor in MBA Department at Vels Institute of Science, Technology & Advanced
, India
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22 Publications
4 Followers
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👤 About

Skills & Expertise

SPSS SAP

Research Interests

Knowledge Imparting Classroom Environment Stimulating Learning Skill Development Student Motivation Goal Achievement Mentoring Curriculum & Syllabus Design Counselling Event Organizing Compering Leadership Communication Presentation Research

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💼 Experience

Associate Professor in MBA Department

Vels Institute of Science, Technology & Advanced · July 2010 - Present

Lecturer

Institute For Technology and Management · March 2008 - June 2010

Lecturer

Jeppiaar Engineering College · May 2004 - December 2007

🎓 Education

Vels Institute of Science, Technology and Advanced Science VISTAS

Ph.D in Management (Marketing) · 2017

Annamalai University

PGPMIR in Post Graduate Diploma in Personnel Management & Industrial Relations · 2012

Madurai Kamaraj University

PGDPRM in Post Graduate Diploma in Retail Management · 2010

Anna University - Jeppiaar Engineering College, Chennai

MBA in (HR & Marketing) · 2004

Dr. MGR-Janaki College

B.Sc. in (Computer Science) · 2002

ADARSH VIDYALAYA SENIOR SECONDARY SCHOOL

HSC in · 1999

ADARSH VIDYALAYA SENIOR SECONDARY SCHOOL

SSLC in · 1997

🚀 Projects

Impact and Awareness of Social Media on Students Academic Performance
Agency Name: VISTAS SEED GRANT ||
Role of Brands in Purchase of Over the Counter Medicines (OTC) Among New Age Indian Women
Agency Name: VISTAS SEED GRANT ||

🎤 Conferences & Seminars (25)

Accreditation
Jeppiaar Engineering college in association with National Institute of Technical Teachers Training & Research · City , State , Country · 20th to 22nd July 2006
Student Counselling
NITTTR Chandigarh (National Institute Of Technical Teachers Training and Research Institute, Chandigarh) · City , State , Country · 22nd March 2008
Equities, Derivatives & Currency Derivatives
National Stock Exchange of India Ltd · City , State , Country · 17 March 2012
Strategies For Sustaining Economic Growth and Balancing Inflation
Hot By · City , State , Country · 22 March 2012
ITM Business School · City , State , Country · 22 March 2013
Role of SPSS in Academic Research
Hot By · City , State , Country · 19 & 20 July 2013
The Companies Act 2013 & Emerging Capital Markets
The Institute of Company Secretaries of India Southern India Regional Council and Saveetha University · City , State , Country · 14 December 2013
Effective After Sales Service for Competitive Advantage
School of Management Studies , Vels University · City , State , Country · 20 & 21 February 2014
Research Article Writing and Patents
Department of Information Science, CSIR- CLRI · City , State , Country · 1& 2 May 2015
Research Methodology
Vels Institute of Science, Technology · City , State , Country · 18 & 19 May 2015
Case Analysis
Guru Nanak Institute of Management & Technology (GNIMT) · City , State , Country · 19th September 2015
Business Strategy Simulation
Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal · City , State , Country · 20 & 21 October 2016
Structural Equation Modelling
VIT University, Vellore · City , State , Country · 11th November 13th November 2016
Stress Management
Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal · City , State , Country · 29th and 30th November 2016
International Conference on Advanced Trends in Engineering, Science and Humanities
Priyadarshini J. L. College of Engineering, Nagpur, India · City , State , Country · 15th to 17th December, 2016
Validating the constructs of Purchase behavior based on Brand Awareness and Stimuli : A structural Equation Modeling
Hot By · City , State , Country ·
Imperative variables, discriminating the influence of dermatologist towards the usage of facial cream brands
Hot By · City , State , Country ·
Viability of using Factor Analysis to investigate the impact on purchase experience with facial creams among women professionals
Hot By · City , State , Country ·
International Conference on Innovation and Sustainability in Business and Management ICISBM
Vels Institute of Science, Technology · City , State , Country · 16th & 17th February 2017
Pedagogy & Research Methodology
Vels Institute of Science, Technology · City , State , Country · 30th June & 1st July 2017
Prevention and Response to Sexual and Gender based Violence
The Association of Commonwealth Universities (LONDON), VELS University · City , State , Country · 30th August to 1st September 2017
2 day National conference on Contemporary Management practices in digital India
Vels Institute of Science, Technology & Advanced Studies (VISTAS) · City , State , Country · 26th & 27th April 2018
37th Edition of BRIDGE 2019 ( The largest Industry Institute Interaction Event of Asia)
Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal · City , State , Country · 31st January 2019
One day National conference on Technology Enabled Teaching & Learning in Higher Education,
Vels Institute of Science, Technology & Advanced Studies (VISTAS) · City , State , Country · 15th February 2019
Faculty Development Programme on How to write & Publish a Research article in Scopus Indexed Journal,
Internal Quality Assurance Cell (IQAC), Dhanraj Baid Jain College · City , State , Country · 2nd March 2019

📚 Publications (22)

Journal: EPRA International Journal of Economic and Business Review • November 2015
Journal: International Journal of Management Technology and Engineering • March 2019
Journal: International Journal of Business and Administration Research Review • July 2015
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