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G Madhumita

G Madhumita

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Associate Professor in MBA Department at Vels Institute of Science, Technology and Advanced Science (VISTAS)

  • Knowledge Imparting
  • Classroom Environment
  • Stimulating Learning
  • Skill Development
  • Student Motivation
  • Goal Achievement
  • Mentoring
  • Curriculum & Syllabus Design
  • Counselling
  • Event Organizing
  • Compering
  • Leadership
  • Communication
  • Presentation
  • Research

Scholar9 Profile ID

S9-082024-0903423

about
Publication

22

about
Citations

-

about
Editorial Contribution

-

about
Network

1

about
Conferences/Seminar

25

about

About

My objective is to impart knowledge and create an intellectual stimulating classroom environment conducive to learning. Develop the skills of students and motivate them to reach their goals.

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skill

Skills

Experience

Experience

Associate Professor in MBA Department

Vels Institute of Science, Technology and Advanced Science (VISTAS)

Jul-2010 to Present
Lecturer

Institute For Technology & Management, Chennai

Mar-2008 to Jun-2010
Lecturer

Jeppiaar Engineering College, Chennai

May-2004 to Dec-2007
Education

Education

Vels Institute of Science, Technology and Advanced Science VISTAS

Ph.D in Management (Marketing)

Passout Year: 2017
completed viva on August 2017 on the topic : Influence of Brand Awareness in Purchase Decisions: Experiences of Women Professionals with facial creams
Annamalai University

PGPMIR in Post Graduate Diploma in Personnel Management & Industrial Relations

Passout Year: 2012
Madurai Kamraj University(Department of French)& AITF

PGDPRM in Post Graduate Diploma in Retail Management

Passout Year: 2010
Anna University - Jeppiaar Engineering College, Chennai

MBA in (HR & Marketing)

Passout Year: 2004
University of Madras Dr.M.G.R Janaki College Chennai

B.Sc. in (Computer Science)

Passout Year: 2002
Publication

Publication

Does Online Food Distribution through APPS is making Indian Resturants to think different?

Research Article March, 2019

Journal: International Journal of Management Technology & Engineering (IJMTE)

Authors:
G Madhumita
G Madhumita

A Conceptual Study On Impulse Buying Behavior

Research Article February, 2019

Journal: Pramana Research Journal

Authors:
G Madhumita
G Madhumita

Insights of Digital Literacy Affirmative towards Digital Marketing Jobs among Graduate Students: A C...

Research Article February, 2019

Journal: International Journal of Research in Engineering, IT and Social Sciences

Authors:
G Madhumita
G Madhumita

Green Management in Higher Education

Research Article February, 2019

Journal: International Journal of Research in Engineering, IT and Social Sciences

Authors:
G Madhumita
G Madhumita

Assessment and Forthcoming Views on Video Based Learning: A Theoretical Perspective

Research Article February, 2019

Journal: International Journal of Research in Engineering, IT and Social Sciences

Authors:
G Madhumita
G Madhumita

Resilience of Social Media Sites Affecting Students Academic Performance

Research Article January, 2019

Journal: International Journal of Management Technology & Engineering (IJMTE)

Authors:
G Madhumita
G Madhumita

Prognostic Analysis of Purchase Experience of Women Professional towards Facial Cream Brands

Research Article September, 2024

Journal: Journal of Advanced Research in Dynamical & Control system

Authors:
G Madhumita
G Madhumita

Viability of using Factor Analysis to Investigate the Impact on Purchase Experience with Facial Crea...

Research Article September, 2024

Journal: International Journal of Applied Business and Economic Research

Authors:
G Madhumita
G Madhumita
Publication

Role in Research Journals

Projects

Projects

Role of Brands in Purchase of Over the Counter Medicines (OTC) Among New Age Indian Women

Jan-1970 to Sep-2018

Impact and Awareness of Social Media on Students Academic Performance

Jan-1970 to Sep-2018
Seminar

Conference/Seminar/STTP/FDP/Symposium/Workshop

Faculty Development Programme on How to write & Publish a Research article in Scopus Indexed Journal,

Hosted By:

Internal Quality Assurance Cell (IQAC), Dhanraj Baid Jain College ,

One day National conference on Technology Enabled Teaching & Learning in Higher Education,

Hosted By:

Vels Institute of Science, Technology & Advanced Studies (VISTAS) ,

37th Edition of BRIDGE 2019 ( The largest Industry Institute Interaction Event of Asia)

Hosted By:

Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal ,

2 day National conference on Contemporary Management practices in digital India

Hosted By:

Vels Institute of Science, Technology & Advanced Studies (VISTAS) ,

Prevention and Response to Sexual and Gender based Violence

Workshop Jan 1970
Hosted By:

The Association of Commonwealth Universities (LONDON), VELS University ,

Pedagogy & Research Methodology

FDP Jan 1970
Hosted By:

Vels University, Chennai ,

International Conference on Innovation and Sustainability in Business and Management ICISBM

Hosted By:

Vels University, Chennai ,

Viability of using Factor Analysis to investigate the impact on purchase experience with facial creams among women professionals

Hosted By:

,

Imperative variables, discriminating the influence of dermatologist towards the usage of facial cream brands

Hosted By:

,

Validating the constructs of Purchase behavior based on Brand Awareness and Stimuli : A structural Equation Modeling

Hosted By:

,

International Conference on Advanced Trends in Engineering, Science and Humanities

Hosted By:

Priyadarshini J. L. College of Engineering, Nagpur, India ,

India

Stress Management

FDP Program Jan 1970
Hosted By:

Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal ,

India

Structural Equation Modelling

Hosted By:

VIT University, Vellore ,

India

Business Strategy Simulation

FDP Program Jan 1970
Hosted By:

Dept. of Mathematics & Humanities, Computer Science Engineering & Information Technology of MGIT in Association with E&ICT Academy NIT Warangal ,

India

Case Analysis

FDP Program Sep 2015
Hosted By:

Guru Nanak Institute of Management & Technology (GNIMT) ,

India

Research Methodology

FDP Jan 1970
Hosted By:

Vels University, Chennai ,

India

Research Article Writing and Patents

Workshop Jan 1970
Hosted By:

Department of Information Science, CSIR- CLRI ,

India

Effective After Sales Service for Competitive Advantage

Workshop Jan 1970
Hosted By:

School of Management Studies , Vels University ,

India

The Companies Act 2013 & Emerging Capital Markets

Workshop Dec 2013
Hosted By:

The Institute of Company Secretaries of India Southern India Regional Council and Saveetha University ,

India

Role of SPSS in Academic Research

Hosted By:

,

India

Hosted By:

ITM Business School ,

India

Strategies For Sustaining Economic Growth and Balancing Inflation

National Seminar Mar 2012
Hosted By:

,

India

Equities, Derivatives & Currency Derivatives

Hosted By:

National Stock Exchange of India Ltd ,

India

Student Counselling

Workshop Mar 2008
Hosted By:

NITTTR National Institute of Technical Teachers Training & Research Sector-26, Chandigarh ,

India

Accreditation

Workshop Jan 1970
Hosted By:

Jeppiaar Engineering college in association with National Institute of Technical Teachers Training & Research ,

India
Certificates

Certificates

Membership

Membership

Invited Position

Invited Position

Honours & Awards

Honours & Awards

Doctoral and Master Thesis Guided

Doctoral and Master Thesis Guided

Patent

Patent

Academic Identity

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