Dr. A.Vanitha

Scholar9 ID | S9-052025-0512628

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A STUDY ON CUSTOMER SATISFACTION TOWARDS IMITATION JEWELLERY IN NAMAKKAL TOWN

Journal: International Journal of Commerce Research and Development • May 2021

This study focuses on customer satisfaction towards imitation jewellery in Namakkal town, India. As the demand for fashion jewellery increases, imitation jewellery offers an affordable alternative to...

Customer satisfaction Imitation jewellery Namakkal town Indian culture Affordable accessories Fashion jewellery Gold jewellery Precious metals Gemstones Demand Trends Design Materials Pricing Raw materials

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