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Abstract
This study focuses on customer satisfaction towards imitation jewellery in Namakkal town, India. As the demand for fashion jewellery increases, imitation jewellery offers an affordable alternative to expensive fine jewellery. India is the second largest manufacturer of imitation jewellery after China, and the industry is expected to grow further due to rising demand, availability of innovative designs, and soaring gold and silver prices. Despite the difference in pricing, imitation jewellery is still popular and admired for its elegance and versatility. This study aims to understand customer expectations and satisfaction towards imitation jewellery in Namakkal town to improve the quality of products and provide convenience to customers.
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