About
MBA in dual specialisation Strategic Marketing & HR, BBA in Marketing, Sales and Distribution, and with expertise in innovation & entrepreneurship, Strategic HR, Change Management, Employee Life Cycle, Brand Management, Advertising and PR, Digital Marketing, Media Planning and Strategy , Consumer Behaviour, Neuromarketing, development & environmental economics, gig economy & the future of work; and research enthusiast on Consumer Behaviour and Neuromarketing “Compulsive Buying and Consumer Culture”. In ISHM College, Kolkata, West Bengal - Lecturer, Assistant Manager in Marketing & Public Relations. In ICICI Bank, Kolkata, West Bengal - As a deputy manager, I grew the book size of four branches, sanctioned more than 5 crore Business loans and maintained the good relationship with the customers.
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Skills
Experience
Lecturer, Assistant Marketing Manager
International School of Hospitality Management College
Mar-2023 to PresentDeputy Manager
Jun-2022 to Feb-2023
Education
Eastern Institute for Integrated Learning in Management
MBA in Marketing and Human Resource Management
Passout Year: 2022Eminent College of Management and Technology
BBA in Marketing and Sales & Distribution in Marketing Management
Passout Year: 2020
Publication
Role in Research Journals
Projects
Conference/Seminar/STTP/FDP/Symposium/Workshop
“Consumer Buying behaviour and Consumer attitude on sustainable production and consumption in the food and beverage sector”
65633adc1f3da7092402c3e8 ,
Kolkata, West Bengal, India
Certificates
Consumer Behaviour
Jun 2018
NPTEL
Drug Abuse and Illicit Trafficking
Aug 2018
Savitri Girls College
Membership
Invited Position
Honours & Awards
Doctoral and Master Thesis Guided
“Consumer Perception towards Mutual Funds as an Investment Vehicle”
Aditya Sanyal
DissertationArea of research: Marketing
