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About

MBA in dual specialisation Strategic Marketing & HR, BBA in Marketing, Sales and Distribution, and with expertise in innovation & entrepreneurship, Strategic HR, Change Management, Employee Life Cycle, Brand Management, Advertising and PR, Digital Marketing, Media Planning and Strategy , Consumer Behaviour, Neuromarketing, development & environmental economics, gig economy & the future of work; and research enthusiast on Consumer Behaviour and Neuromarketing “Compulsive Buying and Consumer Culture”. In ISHM College, Kolkata, West Bengal - Lecturer, Assistant Manager in Marketing & Public Relations. In ICICI Bank, Kolkata, West Bengal - As a deputy manager, I grew the book size of four branches, sanctioned more than 5 crore Business loans and maintained the good relationship with the customers.

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Skills

Experience

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Lecturer, Assistant Marketing Manager

International School of Hospitality Management College

Mar-2023 to Present
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Deputy Manager
Jun-2022 to Feb-2023

Education

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Eastern Institute for Integrated Learning in Management

MBA in Marketing and Human Resource Management

Passout Year: 2022
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Eminent College of Management and Technology

BBA in Marketing and Sales & Distribution in Marketing Management

Passout Year: 2020

Publication

  • dott image November, 2023

"Consumers' Perception Towards Mutual Funds as an Investment Vehicle"

Liberalization, privatization, and globalization have opened up numerous vistas for value creation and management, especially in capital and money markets, for the nation. Indians are trad...

Role in Research Journals

Projects

Conference/Seminar/STTP/FDP/Symposium/Workshop

Seminar
  • dott image Aug 2018

“Consumer Buying behaviour and Consumer attitude on sustainable production and consumption in the food and beverage sector”

Hosted By:

65633adc1f3da7092402c3e8 ,

Kolkata, West Bengal, India
Seminar
  • dott image Aug 2018

“Drug Abuse and Illicit Trafficking”

Hosted By:

,

Kolkata, West Bengal, India

Certificates

Issued : Jun 2018
  • dott image By : NPTEL
Consumer Behaviour
Issued : Aug 2018
  • dott image By : Savitri Girls C...
Drug Abuse and Illicit Trafficking

Membership

Invited Position

Honours & Awards

Doctoral and Master Thesis Guided

“Consumer Perception towards Mutual Funds as an Investment Vehicle”
Research Scholar:

Aditya Sanyal (Dissertation)

Institute :

Area of research: Marketing

Patent

Scholar9 Profile ID

S9-112023-2300376

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