Abstract
Liberalization, privatization, and globalization have opened up numerous vistas for value creation and management, especially in capital and money markets, for the nation. Indians are traditionally known for their orientation towards savings and safe investments. For boosting the development of the economy and making India more innovative, savings and investments are essential. The mutual funds in India are becoming an important investment vehicle that is gaining momentum. The purpose of the present research is to identified consumers perception towards mutual funds as an investment option. In this study, I have highlighted the factors preferred the most while investing money. The majority of the consumers have invested their money through the financial adviser and they believe that the adviser of the company has cleared their doubts before investing. Convenience sampling is conducted for this study and collected the response from consumers. It is a descriptive research design and I have collected the primary data based on the various factors.