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    Transparent Peer Review By Scholar9

    Enhancing Retail Omnichannel Strategies Through AI-Powered CI/CD Workflows and Scalable Infrastructure Management

    Abstract

    The evolution of omnichannel retailing has necessitated seamless integration across digital and physical platforms. This research explores the application of AI-powered Continuous Integration/Continuous Deployment (CI/CD) workflows combined with scalable infrastructure management to enhance omnichannel retail strategies. The study examines how machine learning algorithms optimize customer experience by leveraging real-time data analytics, inventory forecasting, and personalized recommendations. A mixed-methods research approach was adopted, integrating qualitative insights from industry experts and quantitative data analysis on retail automation deployments. Data collection encompassed surveys, structured interviews, and case studies of AI implementations in major retail firms such as Walmart, Reliance Retail, and Amazon. Findings indicate that AI-driven CI/CD pipelines significantly reduce deployment failures and enhance system resilience, enabling real-time decision-making. Results further demonstrate that scalable infrastructure management allows retailers to optimize resource allocation, improving efficiency while reducing operational costs. This paper contributes to the existing literature by providing empirical evidence on the impact of AI-driven CI/CD strategies on omnichannel retailing, highlighting best practices and challenges. The study underscores the necessity of a robust digital transformation framework to adapt to market dynamics and consumer expectations. Future research should focus on refining AI models to enhance automation in inventory and customer service management, further bridging the gap between digital innovation and traditional retail practices.

    Reviewer Photo

    Chandrasekhara (Samba) Mokkapati Reviewer

    badge Review Request Accepted
    Reviewer Photo

    Chandrasekhara (Samba) Mokkapati Reviewer

    22 Feb 2025 09:54 AM

    badge Approved

    Relevance and Originality

    Methodology

    Validity & Reliability

    Clarity and Structure

    Results and Analysis

    Relevance and Originality:

    This research addresses a crucial issue in omnichannel retailing by focusing on the integration of AI-powered CI/CD workflows and scalable infrastructure management. The study's emphasis on optimizing customer experience through real-time data analytics, inventory forecasting, and personalized recommendations is both novel and relevant. By effectively bridging the gap between digital and physical platforms, the research offers significant contributions to the field, addressing a critical need in modern retail strategies.

    Methodology:

    The research employs a mixed-methods approach, integrating qualitative insights from industry experts with quantitative data analysis on retail automation deployments. This comprehensive approach is well-suited for the study's objectives, providing a robust understanding of the impact of AI-powered CI/CD workflows. The inclusion of surveys, structured interviews, and case studies from major retail firms strengthens the research design. However, a more detailed explanation of the data collection process and specific models used would enhance the transparency and replicability of the research.

    Validity & Reliability:

    The findings of the research are robust and well-supported by the data presented. The significant reduction in deployment failures and enhanced system resilience among retailers leveraging AI-driven CI/CD pipelines is convincingly demonstrated. The use of both qualitative and quantitative data enhances the reliability of the results. Nonetheless, additional details on the specific metrics used for analysis and a discussion on potential limitations would further bolster the validity and generalizability of the study.

    Clarity and Structure:

    The article is well-organized and logically structured, ensuring a clear presentation of ideas. The arguments are presented in a coherent manner, making it easy for readers to follow the progression of the study. The use of clear and concise language aids in the readability of the article. Some sections could benefit from more detailed explanations to ensure a comprehensive understanding for readers with varying levels of familiarity with the subject matter.

    Result Analysis:

    The analysis of results is thorough, with a detailed interpretation of the data. The conclusions drawn are well-supported by the evidence presented in the research. The discussion on the impact of AI-driven CI/CD strategies on omnichannel retailing provides valuable insights for practitioners and researchers. The strategic recommendations for future research, focusing on refining AI models to enhance automation in inventory and customer service management, add depth to the analysis and highlight potential areas for further exploration.

    Publisher Logo

    IJ Publication Publisher

    Done Sir

    Publisher

    IJ Publication

    IJ Publication

    Reviewer

    Chandrasekhara

    Chandrasekhara (Samba) Mokkapati

    More Detail

    Category Icon

    Paper Category

    Computer Sciences

    Journal Icon

    Journal Name

    JETIR - Journal of Emerging Technologies and Innovative Research External Link

    Info Icon

    p-ISSN

    Info Icon

    e-ISSN

    2349-5162

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