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    Transparent Peer Review By Scholar9

    Real-time Retail Analytics and Decision-making With High-performance Infrastructure and Automated Ci/cd Strategies

    Abstract

    Real-time analytics and automated continuous integration/continuous deployment (CI/CD) strategies are transforming the retail industry by enabling data-driven decision-making with high-performance infrastructure. This research investigates the role of real-time retail analytics in optimizing supply chains, enhancing customer experience, and improving operational efficiencies through automation. The study leverages cloud-based machine learning models and predictive analytics to examine real-world applications in large-scale retail enterprises. The research methodology includes a combination of quantitative analysis using sales and customer interaction data and qualitative case studies of enterprises that have implemented automated CI/CD strategies. Findings suggest that real-time analytics significantly reduce operational bottlenecks, enhance demand forecasting, and improve customer retention. Through comparative case studies, this paper identifies key infrastructure elements—containerized microservices, serverless computing, and edge analytics—essential for scalable deployment in retail environments. Furthermore, ethical considerations regarding data privacy and security in real-time analytics are examined. This study contributes to the field by demonstrating the tangible business impact of deploying high-performance infrastructure in retail, providing a blueprint for retailers aiming to adopt advanced analytics strategies. Future research should explore integration with generative AI models and blockchain-based data verification for enhanced trust and automation.

    Reviewer Photo

    Chandrasekhara (Samba) Mokkapati Reviewer

    badge Review Request Accepted
    Reviewer Photo

    Chandrasekhara (Samba) Mokkapati Reviewer

    22 Feb 2025 10:02 AM

    badge Approved

    Relevance and Originality

    Methodology

    Validity & Reliability

    Clarity and Structure

    Results and Analysis

    Relevance and Originality:

    This research addresses a significant issue in the retail sector by focusing on the role of real-time retail analytics and automated CI/CD strategies in optimizing supply chains, enhancing customer experience, and improving operational efficiencies. The study's emphasis on leveraging cloud-based machine learning models and predictive analytics is both novel and timely. By addressing key gaps in current practices, the research offers substantial contributions to the field and highlights the potential for data-driven decision-making and high-performance infrastructure in retail.

    Methodology:

    The research employs a mixed-methods approach, combining quantitative analysis using sales and customer interaction data with qualitative case studies of enterprises that have implemented automated CI/CD strategies. This comprehensive approach is well-suited for the study's objectives, providing a robust understanding of the impact of real-time analytics and CI/CD strategies. The integration of qualitative and quantitative methods strengthens the research design, enabling the authors to draw meaningful and relevant conclusions. However, a more detailed explanation of the data collection process and specific models used would enhance the transparency and replicability of the research.

    Validity & Reliability:

    The findings of the research are robust and well-supported by the data presented. The significant reduction in operational bottlenecks, enhanced demand forecasting, and improved customer retention among organizations leveraging real-time analytics are convincingly demonstrated. The use of both qualitative and quantitative data enhances the reliability of the results. Nonetheless, additional details on the specific metrics used for analysis and a discussion on potential limitations would further bolster the validity and generalizability of the study.

    Clarity and Structure:

    The article is well-organized and logically structured, ensuring a clear presentation of ideas. The arguments are presented in a coherent manner, making it easy for readers to follow the progression of the study. The use of clear and concise language aids in the readability of the article. Some sections could benefit from more detailed explanations to ensure a comprehensive understanding for readers with varying levels of familiarity with the subject matter.

    Result Analysis:

    The analysis of results is thorough, with a detailed interpretation of the data. The conclusions drawn are well-supported by the evidence presented in the research. The discussion on the impact of real-time analytics and automated CI/CD strategies on retail operations provides valuable insights for practitioners and researchers. The strategic recommendations for future research, focusing on integration with generative AI models and blockchain-based data verification, add depth to the analysis and highlight potential areas for further exploration.

    Publisher Logo

    IJ Publication Publisher

    Thank You Sir

    Publisher

    IJ Publication

    IJ Publication

    Reviewer

    Chandrasekhara

    Chandrasekhara (Samba) Mokkapati

    More Detail

    Category Icon

    Paper Category

    Computer Sciences

    Journal Icon

    Journal Name

    IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT External Link

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    p-ISSN

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    e-ISSN

    2456-4184

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