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Journal of Consumer Behaviour (JCB)

Publisher :

John Wiley & Sons Ltd

Peer reviewed only icon
Peer reviewed only
Open access journal icon
Open Access
  • Consumer behaviour
  • Marketing
  • Consumer attitudes
e-ISSN :

1479-1838

Issue Frequency :

Bi-Monthly

Impact Factor :

4.4

p-ISSN :

1472-0817

Est. Year :

2000

Mobile :

441243779777

Country :

United Kingdom

Language :

English

APC :

YES

Impact Factor Assignee :

Google Scholar

Email :

CBProofs@wiley.com

Journal Descriptions

The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research. As an international academic journal with a foundation in the social sciences, we have a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.


Journal of Consumer Behaviour (JCB) is :

International, Peer-Reviewed, Open Access, Refereed, Consumer behaviour, Marketing, Consumer attitudes, Relationship marketing , Online or Print, Bi-Monthly Journal

UGC Approved, ISSN Approved: P-ISSN - 1472-0817, E-ISSN - 1479-1838, Established in - 2000, Impact Factor - 4.4

Not Provide Crossref DOI

Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE

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Publications of JCB

  • dott image September, 2023

The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study

This study uses neuroimaging methods to identify patterns of brain activation among sport fans in reaction to team stimuli. In a whole-brain analysis without selected regions in advance, the...

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