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Journal Photo for Journal of Consumer Behaviour
Peer reviewed only Open Access

Journal of Consumer Behaviour (JCB)

Publisher : John Wiley & Sons Ltd
Consumer behaviour Marketing Consumer attitudes
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e-ISSN 1479-1838
p-ISSN 1472-0817
Issue Frequency Bi-Monthly
Impact Factor 4.4
Est. Year 2000
Mobile 441243779777
Language English
APC YES
Impact Factor Assignee Google Scholar
Email CBProofs@wiley.com

Journal Descriptions

The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research. As an international academic journal with a foundation in the social sciences, we have a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

Journal of Consumer Behaviour (JCB) is :-

  • International, Peer-Reviewed, Open Access, Refereed, Consumer behaviour, Marketing, Consumer attitudes, Relationship marketing , Online or Print , Bi-Monthly Journal

  • UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1472-0817, E-ISSN: 1479-1838, Established: 2000, Impact Factor: 4.4
  • Does Not Provide Crossref DOI

  • Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE

Publications of JCB

The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study
Roy F. Baumeister September, 2023
This study uses neuroimaging methods to identify patterns of brain activation among sport fans in reaction to team stimuli. In a whole-brain analysis without selected regions in advance, the...