Pro Edunet PLT
2785-8413
Continuously
2021
12345678910
Malaysia
English
YES
ijbmceditor@gmail.com
The International Journal of Business, Marketing and Communication (eISSN:2785-8413) provides an excellent platform for multi-disciplinary research and scholarship on business management, marketing and communication related themes and topics. It publishes articles which are of a multi-disciplinary, interdisciplinary, and internationally significant in nature; which are committed to making a positive social impact through original and thoughtful scholarship. With contributions from around the globe, the journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines as follows; Business Ethics, Communications, Entrepreneurship, Business Economics, Business Improvement & Change, Corporate Responsibility & Sustainability, Digital Media, General Management, Leadership etc.
This study examines the factors influencing consumer’s purchase intention of chatbot commerce in Thailand. The elements of chatbot include the anthropomorphism factor, social presence fact...
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