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About

Dr. Alex is a dynamic entrepreneur and seasoned executive with extensive experience in diverse industries. He has successfully launched and managed various ventures, including a 24/7 shopping television network, a jewelry factory, and most recently, a business school in Bangkok. As an adjunct lecturer and thesis supervisor at numerous universities in Thailand and internationally, Dr. Alex is passionate about sharing his expertise in business, marketing, education, and strategic management. He is a skilled instructor, adept at curriculum development and instructional design. Additionally, Dr. Alex possesses strong expertise in information technology management and digital transformation.

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Skills

Experience

ADVEX Management School

Jul-2019 to Present
Organization

Jewelry Channel Group of Companies, Bangkok

Jan-2011 to Jul-2024

L'Oreal Thailand, Bangkok

Jul-2009 to Jul-2011

Education

Manipal GlobalNxt University (MGNU)

Doctorate of Business Administration (DBA) in Strategic Management

Passout Year: 2020
Assumption University of Thailand

Management Science in Management

Passout Year: 2015
King Mongkut's Institute of Technology Ladkrabang

B.Sc. in Animal Science

Passout Year: 1990

Publication

Factors affecting consumer’s purchase intention of chatbot commerce in Thailand

This study examines the factors influencing consumer’s purchase intention of chatbot commerce in Thailand. The elements of chatbot include the anthropomorphism factor, social presence fact...

The implementation of business intelligence using data analytics and its effects towards performance in hotel industry in Thailand

The hotel industry is one of Thailand’s most important economic sectors and is in a fiercely competitive market these days. It is flooded with new technologies as driver for innovation. Th...

Tele-Health: The Improvement Process of Healthcare among Elderly during the COVID-19 Pandemic

In the current COVID-19 pandemic, where social distance is the norm and hospitals have turned into infection hotspots, it's vital for health-care providers to figure out how to provide care ...

The SME survival model for the technology transformation era

This study investigates the relationship between customer knowledge management, digital crowdsourcing, social media practice, competitive advantage, and business performance (survival) in Th...

The Influence of Marketing Communication by Social Media Influencer on Purchasing Decision toward Cosmetic Products for Working Consumers

The purpose of this research was to study the influence of communication marketing by social media influencer on purchasing decision toward cosmetic products of working consumers. The questi...

Doctoral and Master Thesis Guided

Factors influencing tv home shoppers' intention to repurchase
Research Scholar:

Ph.D Thesis (Ph.D. Thesis)

Institute : Manipal GlobalNxt University (MGNU)

Area of research: Management Science

Scholar9 Profile ID

S9-052024-1401307

Publication
Publication

(6)

Review Request
Article Reviewed

(0)

Citations
Citations

(0)

Network
Network

(1)

Conferences
Conferences/Seminar

(0)

Academic Identity

ORCID