Bordin Phayaphrom

ADVEX Management School, Bangkok - Executive Director ● Advanced Education Management Center Ltd, Hong Kong - CEO ● Asia eLearning Management Center Ltd, Singapore - CEO ○ Leads the Business School's Vision and Strategy: He charts the course for the school's future, establishing the long-term vision, creating strategic plans, and ensuring all activities align with the school's mission and core values. Oversees Business School Operations: He provides leadership and direction for all aspects of the business school, including faculty management, curriculum development, budgeting, and ensuring the smooth day-to-day operations. ○ Champion for the Business School: He acts as the school's ambassador, both internally and externally. He builds relationships with faculty, staff, students, alumni, and the broader business community. He advocates for the school's programs and achievements, fostering a strong reputation and securing resources..

Siam Pride Retails Co.,Ltd. - CEO ● Jewelry Channel Co.,Ltd - CEO ○ Visionary Leader and Strategic Architect: As both CEO and Founder, he spearheads the overall vision and strategic direction for the Jewelry Channel Group of Companies, encompassing Jewelry Channel Co., Ltd. and Siam Pride Retail Co., Ltd. He crafts long-term plans to ensure the continued success of the 24/7 jewelry shopping television station, while simultaneously overseeing the expansion of the business into manufacturing for export and the development of the company's own beauty and skincare product line. ○ Multi-Channel Retailing Expert: He possesses a deep understanding of the retail landscape, particularly within the realm of television shopping. He guides the company's strategies for maximizing sales and brand awareness through the 24/7 TV platform, while also overseeing Siam Pride Retail Co., Ltd.'s retail operations. ○ Product Development and Innovation Champion: He fosters a culture of innovation across the Jewelry Channel Group. This includes overseeing the design and manufacturing of high-quality jewelry for export, as well as driving the development of the company's own beauty and skincare product brand. He ensures the product lines align with customer preferences and market trends. ○ Operational Excellence and Growth Driver: He provides strong leadership and direction for all aspects of the Jewelry Channel Group's operations. This encompasses overseeing manufacturing, inventory management, marketing, human resources, and financial management. He strives for operational excellence while continually seeking opportunities for growth across all the company's ventures.

Strategic Sales Leadership: Drive the overall sales strategy and vision for L'Oréal Thailand and set ambitious yet achievable sales targets, develop winning sales plans, and lead a high-performing national sales team to achieve them. 3 ○ Market Leadership and Channel Management: Ensure L'Oréal Thailand maintains its market leadership position across all distribution channels. This includes developing strong relationships with key retailers, distributors, and e-commerce partners, and crafting effective strategies to maximize sales and brand presence within each channel. ○ Building a High-Performance Sales Team: Motivate, coach, and develop a national sales team to achieve their full potential. Foster a culture of collaboration, data-driven decision making, and continuous improvement.

● Led and managed all aspects of ADT Security Services in Thailand, driving significant growth and market share expansion. ● Successfully built and developed a high-performing team, ensuring exceptional customer service and satisfaction. ● Implemented strategic initiatives to expand ADT's security solutions portfolio within the Thai market. ● Achieved outstanding financial performance, exceeding revenue and profitability targets.