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International Journal of Behavioral Analytics (IJBA)

Publisher :

Pro Edunet PLT

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Peer reviewed only
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Open Access
  • Organizational Behavioral
  • Marketing Management
e-ISSN :

2785-9363

Issue Frequency :

Continuously

Est. Year :

2021

Mobile :

12334456678

Country :

Malaysia

Language:

English, Bilingual, Malay

APC :

YES

Email :

editor@ijbmcjournals.org

Journal Descriptions

The International Journal of Behavioral Analytics (eISSN : 2785-9363) is a bilingual journal (English/Malay-Indonesian language) that focuses on individual and organizational behavioral analytics that is an important vehicle for digital development in today’s corporate and business world to plan strategies for conversion, engagement, and retention in the strategic long run. The scope of this journal is quantitative and qualitative in nature, contemporary study and aims to harness the power of big data and data analytics to predict future organizational and consumer behavior and promote digital lifestyle.


International Journal of Behavioral Analytics (IJBA) is :

International, Peer-Reviewed, Open Access, Refereed, Organizational Behavioral, Marketing Management , Online Continuously Journal

UGC Approved, ISSN Approved: P-ISSN , E-ISSN - 2785-9363, Established in - 2021, Impact Factor

Not Provide Crossref DOI

Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE

Indexing

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Publications of IJBA

Research Article
  • dott image Supaprawat Siripipatthanakul Panithan Tong-On
  • dott image September, 2021

The implementation of business intelligence using data analytics and its effects towards performance in hotel industry in Thailand

The hotel industry is one of Thailand’s most important economic sectors and is in a fiercely competitive market these days. It is flooded with new technologies as driver for innovation. Th...

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