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Journal Photo for International Journal of Behavioral Analytics
Peer reviewed only Open Access

International Journal of Behavioral Analytics (IJBA)

Publisher : Pro Edunet PLT
Organizational Behavioral Marketing Management
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e-ISSN 2785-9363
Issue Frequency Continuously
Est. Year 2021
Mobile 12334456678
Country Malaysia
Language English, Bilingual, Malay
APC YES
Impact Factor Assignee Google Scholar
Email editor@ijbmcjournals.org

Journal Descriptions

The International Journal of Behavioral Analytics (eISSN : 2785-9363) is a bilingual journal (English/Malay-Indonesian language) that focuses on individual and organizational behavioral analytics that is an important vehicle for digital development in today’s corporate and business world to plan strategies for conversion, engagement, and retention in the strategic long run. The scope of this journal is quantitative and qualitative in nature, contemporary study and aims to harness the power of big data and data analytics to predict future organizational and consumer behavior and promote digital lifestyle.

International Journal of Behavioral Analytics (IJBA) is :-

  • International, Peer-Reviewed, Open Access, Refereed, Organizational Behavioral, Marketing Management , Online , Continuously Journal

  • UGC Approved, ISSN Approved: P-ISSN E-ISSN: 2785-9363, Established: 2021,
  • Does Not Provide Crossref DOI

  • Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE

Indexing

Publications of IJBA

The implementation of business intelligence using data analytics and its effects towards performance in hotel industry in Thailand
Bordin Phayaphrom September, 2021
The hotel industry is one of Thailand’s most important economic sectors and is in a fiercely competitive market these days. It is flooded with new technologies as driver for innovation. Th...