International Journal of Applied Services Marketing Perspectives (IJASMP)

The International Journal of Applied Services Marketing is directed at academicians and working professionals involved in the development and application of services marketing concepts to the wide spectrum of industries that constitutes the service sector. It is international in scope and contents. The journal focuses on high quality scholarly articles addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. The prime objective of journal “International Journal of Applied Services Marketing Perspectives” is to provide a vibrant and creative forum for spread of research based knowledge covering various areas of Services Sector. The Journal is directed at academicians and working professionals involved in the development and application of services marketing concepts to the wide spectrum of industries that constitutes the service sector. It is international in scope and contents. The journal focuses on high quality scholarly articles addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. The prime objective of journal “International Journal of Applied Services Marketing Perspectives” is to provide a vibrant and creative forum for spread of research based knowledge covering various areas of Services Sector. The Journal is directed at academicians and working professionals involved in the development and application of services marketing concepts to the wide spectrum of industries that constitutes the service sector. It is international in scope and contents. The journal focuses on high quality scholarly articles addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services.

International Journal of Applied Services Marketing Perspectives (IJASMP) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, IT, e-Services, Tourism , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 2279-0977, E-ISSN: 2279-0985, Established: 2012,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE