ZARA BRAND AFFECT- THE TRANS-BORDER REPUTATION OF TRADEMARKS
Abstract
This paper, titled "Zara Brand Affect: The Trans-Border Reputation of Trademarks," examines the brand Zara through the lens of trademark law, exploring the concept of trans-border reputation and its implications for high-end brands. Published in the Indian Journal of Law and Justice, it delves into the legal intricacies surrounding the global recognition of trademarks and their influence across jurisdictions.
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