G Madhumita
"Validating the constructs of Purchase Behavior based on Brand Awareness and Stimuli : A structural Equation Modelling".
International Journal of Computer Technology and Applications,
vol: 10,
No. 8
Mar. 2026, pp: 807-812,
https://scholar9.com/publication-detail/validating-the-constructs-of-purchase-behavior-bas-9726
