USER BEHAVIOR ANALYTICS (UBA) USING IDENTITY AND ACCESS MANAGEMENT: A SYSTEMATIC REVIEW

Abstract

User Behavior Analytics receives valuable insights by studying user activity and employing analytics. An example of User Behavior Analysis (UBA) can be seen in online purchasing interactions. To enable tailored advertising, UBA analyses the activity and anticipates the interests. Similarly, security organizations have begun to use UBA to identify potential vulnerabilities and take preventive measures. The importance of User Behavior Analytics (UBA) and adherence to IT standards for enhancing security measures is now generally recognized. Formerly utilized for many purposes, UBA technology is predominantly exploited for security-related tasks. The objective of this research is to enhance the efficiency and functionalities of the UBA launch process through the evaluation of probable obstacles and the proposal of corresponding solutions.