TO STUDY THE PATTERN OF CELL PHONE USERS AND SERVICE PROVIDERS BASED ON STATISTICAL TECHNIQUES IN KOLHAPUR DISTRICT

Abstract

A research study was conducted with an objective to understand the customers' perception choice in selecting cellular mobile telecommunication service providers. Customers' perception is widely varied in accordance with the Communication quality, call service, facilities, price, customer care and service provider's attributes. A systematic questionnaire was developed to collect the required primary data from the cell phone users. Collected data were analysed, reliability and factor analysis were using various statistical methods.. The outcome of this research shows a comprehensively integrated framework to understand the relationships among several dimensions. The study shows communication and price were most influential and most preferential factors in selecting telecommunication service provider. However, product quality and availability has a significant impact on customer perception choice in selecting cellular mobile service provider.