The Role of Marketing and Integrated Marketing Communications for a Business Management School in the Indian Context: Challenges and Implications for the Future

Prashant Pareek "The Role of Marketing and Integrated Marketing Communications for a Business Management School in the Indian Context: Challenges and Implications for the Future". Journal of Management Education, Jul. 2018, https://scholar9.com/publication-detail/the-role-of-marketing-and-integrated-marketing-com-4640