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Paper Title

THE INTEGRATION OF IMMERSIVE TECHNOLOGIES IN TOURISM EDUCATION: A CASE ANALYSIS OF SOUTHEAST ASIAN UNIVERSITIES

Keywords

  • Tourism Education
  • Immersive Technologies
  • Virtual Reality
  • Artificial Intelligence
  • Southeast Asia
  • Digital Storytelling
  • E-learning

Article Type

Research Article

Issue

Volume : 2 | Issue : 1 | Page No : 7-35

Published On

April, 2025

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Abstract

This study explores how immersive technologies such as virtual reality, augmented reality, artificial intelligence, and data analytics are being integrated into tourism education at universities across Southeast Asia. Using a case analysis approach, it examines the application of virtual expeditions, digital storytelling, e-learning platforms, and simulations to enhance student engagement and industry readiness. The findings highlight both opportunities and challenges in implementing these technologies, emphasizing the need for strategic curriculum development, faculty training, and industry collaboration to align education with evolving tourism sector demands.

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