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Paper Title
Strategic Brand Management: Creating and Sustaining Brand Equity of Service Products in India
Authors
Arpan Shrivastava
Article Type
Research Article
Journal
Unnayan - International Bulletin of Management and Economics
Issue
Published On
June, 2025
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https://scholar9.com/publication-detail/strategic-brand-management-creating-and-sustainin-2631
Abstract
Arpan Arpan, "Strategic Brand Management: Creating and Sustaining Brand Equity of Service Products in India". , vol: , No. Jun. 2025, pp: , https://scholar9.com/publication-detail/strategic-brand-management-creating-and-sustainin-2631
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