ROLE OF ONE DISTRICT ONE PRODUCT (ODOP) OF UTTAR PRADESH: STRATEGIES AND A NEW INITIATIVE FOR DEVELOPING GLOBAL HANDICRAFT INDEX

Abstract

The sustainable economy is an era of women as entrepreneurs perceiving, organizing resources, novel opportunities, and undertaking risks to achieve their goals in developing new innovative ventures for measuring new horizons in the time of pandemic when the whole world was One district one product (ODOP) when started in 2018 in Uttar Pradesh incited by Japan government in 1979 and it became so famous in Uttar Pradesh to boost economy and artisan of 75 districts up women artisan increase and transformed in entrepreneurship Uttar Pradesh and northeast of India before pandemic were experiencing an economic renovation through transformation technology but pandemic has slowdown their speed but after then it again increasing by the national slogan of vocal for local through atmanirbhar Baharat Abhiyan, through the growth of women-oriented handicraft industries like Moonj craft (Baratar famous for Moonj craft village of Uttar Pradesh), bamboo craft (MSMEs). All of us know that handicraft product is commonly made by hand or by with the help of the handmade tool. in this process, hand skilled people artisan creates different design products theirs decorative and used as utility products like as from Rockwood, claystone and may more and many more using simple and cheap tools from the time of immemorial, India is called for it handmade made decorative addition industrial country and famous in India These types of items produced are known as handicrafts as they are prepared solely by hands and there is nothing od least technology used in this industry. it is also known for its cultural customer and India feature amongst the topmost rated cultural country which is famous in the world there is some skilled labor are busy in the world which has and has artisan has added to them and there is nothing any use of machinery and we that India is known for its customs. Handicrafts all over the world. as we know ha India has been very loving and respected by everyone and many rural people still earn their livelihood through the creative part culture. In the following article, we will read about some of the handicrafts of India that you can take back.