Revolutionizing Customer Interaction: Implementing Next Best Action with PEGA Voice AI

Abstract

In the era of digital transformation, businesses are increasingly leveraging artificial intelligence (AI) to enhance customer experiences and operational efficiency. PEGA Voice AI is one such innovation that combines natural language processing (NLP) and machine learning (ML) to optimize customer interactions. This research paper explores the configuration of Next Best Action (NBA) using PEGA Voice AI, detailing its implementation, benefits, and impact on customer engagement strategies. We delve into the technical architecture, integration processes, and case studies that highlight the practical applications and outcomes of this technology