NAVIGATING PUBLIC PERCEPTION OF PERSONAL HEALTH RECORDS: A MULTI-DIMENSIONAL ANALYSIS OF ATTITUDES, CONCERNS, AND IMPLICATIONS FOR HEALTHCARE ENGAGEMENT

Abstract

The field of healthcare informatics has witnessed a growing interest in understanding the public perception of Personal Health Records (PHRs) in recent years. PHRs hold the promise of transforming the healthcare landscape by enabling individuals to access, manage, and share their health information. This research could delve into understanding how the general public of Rayalaseema perceives personal health records (PHRs), exploring attitudes, beliefs, and concerns that individuals may have regarding the use and adoption of PHRs. The study might investigate factors influencing public acceptance or resistance, such as data privacy, security and perceived benefits. A total sample size of 240 (60 Respondents X 4 Districts) individuals from the Rayalaseema area were examined. Additionally, the research could examine the impact of public attitude on patient engagement, healthcare decision-making, and overall healthcare system dynamics. The findings could provide valuable insights for designing effective strategies to enhance public acceptance and utilization of PHRs.