LEVERAGING BUSINESS INFORMATION SYSTEMS FOR STRATEGIC DECISION-MAKING IN THE ERA OF BIG DATA

Abstract

In the era of Big Data, organizations are increasingly relying on Business Information Systems (BIS) to make informed strategic decisions. These systems collect, process, and analyze vast quantities of data to provide actionable insights. This paper explores how BIS are transforming strategic decision-making processes, emphasizing the integration of real-time data analytics, AI, and cloud-based infrastructures. Drawing on recent literature and industry practices, it highlights the evolving role of BIS in competitive strategy formulation and performance management.