Paper Title
Impact of ethnocentrism and animosity on consumers attitude towards foreign product: a conceptual framework
Article Type
Research Article
Journal
International Journal of Retailing and Rural Business Perspectives
Publication Info
Volume: 3 | Issue: 1
Published On
January, 2026
Abstract
RESHMA FARHAT
"Impact of ethnocentrism and animosity on consumers attitude towards foreign product: a conceptual framework".
International Journal of Retailing and Rural Business Perspectives,
vol: 3,
No. 1
Jan. 2026,
pp: ,
https://scholar9.com/publication-detail/impact-of-ethnocentrism-and-animosity-on-consumers-21616
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