Cite this publication
DIGNESH PANCHASARA
"Impact of Celebrity Brand Endorsements on Brand Image and Product Purchases of the Soft Drink Product".
Management Guru: Journal of Management Research,
vol: V,
No. 12
Jan. 2026, pp: 01 -08,
https://scholar9.com/publication-detail/impact-of-celebrity-brand-endorsements-on-brand-im-13131
