Paper Title

Exuberance due to Celebrity Endorsement on Brands : A Product Categorical Study

Authors

G Madhumita

Journal

Indian Journal of Science and Technology

Research Impact Tools

DOI

10.17485 / ijst /2016/ v9i32/98664

Publication Info

Volume: 9 | Issue: 32 | Pages: 1-5

Published On

August, 2016

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