Paper Title

Exuberance due to Celebrity Endorsement on Brands : A Product Categorical Study

Authors

G Madhumita

Article Type

Research Article

Journal

Indian Journal of Science and Technology

Research Impact Tools

DOI

10.17485 / ijst /2016/ v9i32/98664

Issue

Volume : 9 | Issue : 32 | Page No : 1-5

Published On

August, 2016

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