Exuberance due to Celebrity Endorsement on Brands : A Product Categorical Study

Authors:

G Madhumita

Published On: August, 2016

Article Type: Research Article

Journal: Indian Journal of Science and Technology

DOI: 10.17485 / ijst /2016/ v9i32/98664

Issue: 32 | Volume: 9 | Page No: 1-5

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Abstract