Execution of Guerilla Marketing and its Efficacy on Consumer Behaviour: with reference to Madurai City

Kajapriya R "Execution of Guerilla Marketing and its Efficacy on Consumer Behaviour: with reference to Madurai City". International Journal of Management Studies, Nov. 2017, https://scholar9.com/publication-detail/execution-of-guerilla-marketing-and-its-efficacy-o-4294