Arpit Shailesh
"Evaluation of brand awareness, buying behavio r and brand loyalty for durable goods of rural Indian consumers".
International Journal of Multidisciplinary Research and Development,
vol: 2,
No. 2
Jan. 2015, pp: 684 -689,
https://scholar9.com/publication-detail/evaluation-of-brand-awareness-buying-behavio-r-an-22977
